Inquiry (采购产品): Attn Marketing NASCAR BUSCH Series and ARCA RE/MAX Series SPONSORSHIP There are many Sponsorship options we can offer your company. If you or your company has any interest in a Sponsorship package please, contact us with any questions or concerns you may have. Bobby Jones Racing 195-1 Raceway Drive Mooresville, NC. 28117 704-799-1450 or 704-609-2969 Stock car racing enthusiastically embraces sports marketing and sponsorship. It also enables sponsors to custom-fit their involvement to achieve specific marketing goals. Motorsports marketing is no longer strictly automotive related. The variety of products and services promoted by sponsors is virtually limitless. There are literally millions of customers attending, watching, listening to, and reading about stock car racing. The buying power represented by this “customer” can be positively influenced by participation in a comprehensive stock car marketing program. Broadcast exposure opportunities are abundant in The BUSCH Series and The ARCA RE/MAX Series through a variety of sources. Both Series are strongly promoted through dedicated television, print, and radio spots. Over the past decade The BUSCH Series and The ARCA RE/MAX Series has increased in popularity, not only in event attendance but in the size of average television viewership. Marketing partners are always looking to reach the most potential customers to maximize return on investment. The BUSCH Series and The ARCA RE/MAX Series allows for the customization of marketing programs within the series to ensure that a company’s marketing objectives can be met. Sponsor Recognition Sponsorship of an individual race team provides an exciting and effective means of sponsor identification. Race cars themselves inevitably become the focus of attention, creating a high visibility marketing vehicle – a rolling billboard. Race team sponsorship also creates the opportunity for cross promotion, tying in with the race event for in-store merchandising, such as point-of-purchase displays. 89% of ace fans purchase sponsor products 58% of race fans are male and 42% are female 51% of race fans have full time employment with a range of $30,000 and above 10% are retired 8% are employed part-time 7% are unemployed or student 76% of race fans own their own homes 84% of race fans are between the ages of 25 & 64 5% are 65 and over 11% are 18 and under Sponsorship Opportunities ? Sponsor logo on race car and design of race car paint scheme ? Sponsor logo on team transporter and design of paint scheme ? Sponsor logo on race team pit tool cart ? Sponsor logo on race team pit wall banner ? Sponsor logo and design of race team uniforms ? Exposure in print and broadcast advertising ? News releases and photos ? In-car camera sponsor logo exposure ? Exclusive hospitality areas ? Employee incentive plans ? Reserved seating ? Sampling and couponing ? Print and broadcast media coverage ? Official souvenir program ? Garage tours ? Link on web site ? Riding in official pace car ? Sponsor vehicle on track parade lap ? Participation in victory lane celebration ? Championship awards banquet invitations ? Merchandising sweepstakes ? Driver and show car appearances ? Race day product display area ? ARCA licenses and credentials ? At track representation ? Licensed use of BUSCH and ARCA RE/MAX logo **** Hidden Message ***** Amy Mosser 195-1 Raceway Drive Mooresville, NC 28117 USA Company: Bobby Jones Racing Title: PR/Marketing Phone: 704-799-1450 E-mail: amybjr88@yahoo.com **** Hidden Message ***** amybjr88@yahoo.com
